Better experiences for people.Better outcomes for business.

6+ years · Ex-Superside

6,000+ users on a fintech app I designed

END-TO-END PRODUCT DESIGNAI PRODUCT UXMVP STRATEGY
FORFOUNDERS & TEAMS BUILDING WHAT’S NEXT
Tomi Campbell — Senior Product Experience Designer
Senior Product
Experience Designer
TomiCampbell

Making Complexity
Look Easy

These case studies show how I think, the trade-offs I make, and the research that drives decisions.

What Didn't
Ship

The project I learned the most from never made it to production. Here's what went wrong, what I'd do differently, and why the design still holds up.

Personal Project
With Claude Code

A Nigerian car owner can’t prove what’s been done to their car, so every buyer assumes the worst and prices for it. CARIS is my answer to that; researched, designed, prototyped and shipping, with Claude Code as the build partner.
CARIS · Mobile App Teaser

Testimonials

Don’t take my word for it. Take theirs.

Moses Arfo

Moses Arfo

Founder & CEO CVSpan

"Tomike is a highly skilled designer with a sharp eye for detail and a talent for innovative, blue-sky thinking. His creative input has shaped winning pitches, successful product designs, and consistently delighted clients."

Iany Trisuzzi

Iany Trisuzzi

Senior Creative @ Superside

"I had the pleasure of working with Tomike on several projects, where his strong UX/UI skills, clear communication, and positive, easygoing nature made collaboration seamless. He’s adaptable, reliable, and a true asset to any team."

Tobi Olowu

Tobi Olowu

Design Manager @ CvSpan

"Tomike is a highly dependable designer whose attention to detail and exceptional skills consistently deliver high-quality results. His dedication makes him a truly valuable team member."

Camila Awensztern

Camila Awensztern

Digital Strategist & Project Manager

"Tomike is a dedicated, creative professional with great team spirit. He’s collaborative, solution-oriented, and a pleasure to work with. Any team would be lucky to have him."

Cristina Cuevas

Cristina Cuevas

Project Manager for Creative Services

"I had the pleasure of working with Tomike at Superside, where his UX/UI expertise, attention to detail, and collaborative attitude stood out. He reliably led projects with care and focus, making him a valuable asset to any team."

Moses Arfo

Moses Arfo

Founder & CEO CVSpan

"Tomike is a highly skilled designer with a sharp eye for detail and a talent for innovative, blue-sky thinking. His creative input has shaped winning pitches, successful product designs, and consistently delighted clients."

Iany Trisuzzi

Iany Trisuzzi

Senior Creative @ Superside

"I had the pleasure of working with Tomike on several projects, where his strong UX/UI skills, clear communication, and positive, easygoing nature made collaboration seamless. He’s adaptable, reliable, and a true asset to any team."

Tobi Olowu

Tobi Olowu

Design Manager @ CvSpan

"Tomike is a highly dependable designer whose attention to detail and exceptional skills consistently deliver high-quality results. His dedication makes him a truly valuable team member."

Camila Awensztern

Camila Awensztern

Digital Strategist & Project Manager

"Tomike is a dedicated, creative professional with great team spirit. He’s collaborative, solution-oriented, and a pleasure to work with. Any team would be lucky to have him."

Cristina Cuevas

Cristina Cuevas

Project Manager for Creative Services

"I had the pleasure of working with Tomike at Superside, where his UX/UI expertise, attention to detail, and collaborative attitude stood out. He reliably led projects with care and focus, making him a valuable asset to any team."

Moses Arfo

Moses Arfo

Founder & CEO CVSpan

"Tomike is a highly skilled designer with a sharp eye for detail and a talent for innovative, blue-sky thinking. His creative input has shaped winning pitches, successful product designs, and consistently delighted clients."

Iany Trisuzzi

Iany Trisuzzi

Senior Creative @ Superside

"I had the pleasure of working with Tomike on several projects, where his strong UX/UI skills, clear communication, and positive, easygoing nature made collaboration seamless. He’s adaptable, reliable, and a true asset to any team."

Tobi Olowu

Tobi Olowu

Design Manager @ CvSpan

"Tomike is a highly dependable designer whose attention to detail and exceptional skills consistently deliver high-quality results. His dedication makes him a truly valuable team member."

Camila Awensztern

Camila Awensztern

Digital Strategist & Project Manager

"Tomike is a dedicated, creative professional with great team spirit. He’s collaborative, solution-oriented, and a pleasure to work with. Any team would be lucky to have him."

Cristina Cuevas

Cristina Cuevas

Project Manager for Creative Services

"I had the pleasure of working with Tomike at Superside, where his UX/UI expertise, attention to detail, and collaborative attitude stood out. He reliably led projects with care and focus, making him a valuable asset to any team."

Moses Arfo

Moses Arfo

Founder & CEO CVSpan

"Tomike is a highly skilled designer with a sharp eye for detail and a talent for innovative, blue-sky thinking. His creative input has shaped winning pitches, successful product designs, and consistently delighted clients."

Iany Trisuzzi

Iany Trisuzzi

Senior Creative @ Superside

"I had the pleasure of working with Tomike on several projects, where his strong UX/UI skills, clear communication, and positive, easygoing nature made collaboration seamless. He’s adaptable, reliable, and a true asset to any team."

Tobi Olowu

Tobi Olowu

Design Manager @ CvSpan

"Tomike is a highly dependable designer whose attention to detail and exceptional skills consistently deliver high-quality results. His dedication makes him a truly valuable team member."

Camila Awensztern

Camila Awensztern

Digital Strategist & Project Manager

"Tomike is a dedicated, creative professional with great team spirit. He’s collaborative, solution-oriented, and a pleasure to work with. Any team would be lucky to have him."

Cristina Cuevas

Cristina Cuevas

Project Manager for Creative Services

"I had the pleasure of working with Tomike at Superside, where his UX/UI expertise, attention to detail, and collaborative attitude stood out. He reliably led projects with care and focus, making him a valuable asset to any team."